"Shitty" movie marketing begets "shitty movie" marketing
Eagle-eyed Angelenos who were assaulted by the marketing campaign for Underworld: Evolution last month likely noticed the eerie resemblance between the Underworld one-sheets and the billboard for Tommy Wiseau's craptacular cult film The Room, which has graced La Brea Avenue for at least two years. The Room, which has been a regular presence at the Laemmle Sunset 5 midnight movie series, defies description...and convention...and simple logic. It must be seen to be believed.
I'm almost impressed that Screen Gems marketing (unintentonally?) gave a shout out to a film that, according to that avatar of pop culture Joel Stein, the New York Film Academy instructs its students to see--as an example of how not to make a movie.
Hack movie marketers: ironically delicious.