Sherman Way

Infotainment for the San Fernando Valley and beyond

Monday, February 13, 2006

"Shitty" movie marketing begets "shitty movie" marketing

Eagle-eyed Angelenos who were assaulted by the marketing campaign for Underworld: Evolution last month likely noticed the eerie resemblance between the Underworld one-sheets and the billboard for Tommy Wiseau's craptacular cult film The Room, which has graced La Brea Avenue for at least two years. The Room, which has been a regular presence at the Laemmle Sunset 5 midnight movie series, defies description...and convention...and simple logic. It must be seen to be believed.

I'm almost impressed that Screen Gems marketing (unintentonally?) gave a shout out to a film that, according to that avatar of pop culture Joel Stein, the New York Film Academy instructs its students to see--as an example of how not to make a movie.

Hack movie marketers: ironically delicious.


  • At 5:48 PM, Blogger ^_^ said…

    That's totally right-on. But the Room kicks Underworld's ass

  • At 2:39 AM, Anonymous Anonymous said…

    Go see The Room! The fact is that it must see movie!They say: "The Room" is an electrifying American black comedy about love, passion, betrayal and lies. Are you ready to see reflections of your life?" I think that The Room is a big WINNER! Check it out website!


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